It’s July, and the property market is heating up along with record temperatures across the UK. Not only that, but after a prolonged period of house purchase absenteeism, younger property buyers are beginning to poke their heads out of the bunker and are thinking about buying their first house.
Perhaps a sweeping generalisation but for the most part, apartments in the UK are usually inner city and predominantly inhabited by people under the age of 35. This presents a unique challenge when it comes to developing a winning apartment marketing strategy and correctly marketing this type of property to the target audience.
With the rise of the Internet, changes in ‘digital savvy’ buyer behaviour, and advancements in digital marketing technology – developers, agents and their marketing agencies have the opportunity to build property sales ‘pipelines’ and direct marketing channels like never before.