Chanel, Mercedes-Benz, Apple, Cartier, Burberry. These are the brands that set the bar and that own their market segments. There are many lessons we can learn about designing luxury property brochures from the world’s most iconic luxury brands. 1. Design Design is a critical capability that sets every luxury brand (and luxury property brochure) apart. Luxury may look simple on initial inspection, but as any designer will tell you, simplicity is the ultimate sophistication… and the hardest to achieve. Brochures designed for luxury homes or apartments require a certain restraint in terms of design. Luxury brands stand strong, tweaking their…
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