CGI and Product Brochures
Sometimes it can be difficult to sell an idea to someone who can’t visualise it. Products that do not yet exist or are in early manufacturing/prototyping stages can be easily realised with the help of CGI, as long as drawings (official or not) are provided as a basis to work from. This use of CGI can be extremely helpful when trying to pitch for funding, access permission, create marketing materials such as product brochures or simply visualise ideas.
Another great use of CGI within product brochures is it can help break down the steps of using a product. From putting together a mobile phone to using medical equipment, basic steps with clean graphics are often much easier to understand, especially if parts on the product are not so noticeable at first glance.
Is your product so beautiful you want to show lots of images of it, but a photographer would be too expensive to hire considering the amount of time they’d need to rearrange shots and readjust the lighting? CGI easily takes care of that. Cameras and lighting can be quickly moved around in a 3D studio, with multiple shots set up ready to render. What’s more, if your product comes in a variety of materials or finishes, CGI can allow you to show multiple images of the product displaying each kind. This is great for including in product brochures, it allows your customers to view all the options without having to imagine what a ‘coffee cream colour’ or ‘faux leather finish’ looks like on the product. This is a great tool for catalogue layouts.