Goswell Road offers boutique and modern living in the heart of London’s trendy Upper Street. The portfolio of apartments situated in one of the Capital’s most vibrant and sought-after areas, required a beautiful brochure design that would capture the hearts and minds of its target young professional buyers.
Exterior and Interior CGIs created a mood of style and vibrancy reflective of the homes, while mood shots of the area’s bars, cafes and restaurants showcased the rich lifestyle available to its lucky inhabitants. Many of the exterior CGI were set in the evening to give a sense of excitement and convey the culture and nightlife associated with the area.
Each apartment was decorated with individually-designed kitchens, bathrooms and bedrooms creating quality bespoke homes that needed a brochure to reflect the individuality of the target buyers. We created a range of high-spec, but minimal furniture CGIs that brought the design aesthetic of the apartments to life and also allowed the reader to imagine putting their own stamp on the properties – a consideration which is absolutely essential when creating property marketing brochures for millennials.
The beautiful brochure design was finished with a matt black cover with silver foil blocking detail giving it that extra va-va-voom. We feel the choice of paper and finish resonated well with our target buyer given their strong culture of design-thinking and aesthetic taste. (Well, they are a stylish bunch). With property brochures, it’s absolutely essential to get a crystal clear picture of your end buyer so that the final product resonates well with them. Whether it’s a luxurious feel, or modern minimalist vibe, beauty as they say, is in the eye of the beholder.
Secret to Beautiful Brochure Design
Sometimes when we say beautiful brochure design, we’re not just talking about its aesthetics. When a brochure is spot-on for its target segment, it’s definitely a thing of beauty. Our team are adept at understanding each key segment of property buyer, meaning you don’t have to spend hours explaining what you need in terms of brand, look and feel and tone. We get it, which makes us quick and efficient at creating your beautiful brochure design.
