The Syon presented a rare opportunity for buyers, and also for our team to really get their creative brains in gear on this apartment marketing campaign.
As a very distinctive development in the highly sought after setting of West London, consisting of a spectacular collection of 1 and 2 bedroom apartments, The Syon embodies the essence of contemporary London living. With a clear focus on sophistication and timeless design, The Syon apartment marketing brochures conveyed modern city life through colourful and artistic exterior CGIs with clean interior photography.
Apartment Marketing Brochure
Set in an iconic building steeped in local history, a cornerstone of the Isleworth community, the Syon apartment marketing brochure used CGI to paint a picture of city life for families and gave a sense of the community atmosphere that is so central to London life.
Our client, Frontiera, wanted the high standard of finish for the apartments to shine. The brochure certainly helped, with high-spec imagery throughout, coupled with friendly and vibrant CGI visualisations. The colour palette used stylish blues, soft greys and clean whites to support the branding and positioning of the development.
Colour maps were used extensively throughout the brochure to appeal to the very location-conscious London buyer, outlining transport, local schools and amenities. As with all great apartment marketing brochures, the balance between interior shots and life outside must be carefully balanced to draw the buyer in and help them imagine their future lives there.
The apartment marketing brochure for The Syon is a great example of a very clean and modern style of brochure, with a clear target market in mind. The design was very intentionally clean and minimal to give the apartment that all important space.
By using a less-is-more approach, the viewer was invited to use the brochure as a canvas, where they could imagine how they would make their space their own. This concept is not for every brochure, but for apartment marketing where space is a huge consideration, the design must help portray the space and flexibility available in the property.
