It’s that time of year again. Many businesses are in marketing planning mode. As real estate markets continue to surge, you need a concrete commercial property marketing plan to get ahead of the pack. But where should you start? Using this simple checklist of commercial property marketing ideas as a start, you can begin planning your 2016 commercial (or indeed residential) property marketing plan. 1. Branding in Commercial Property Marketing Stand out from the crowd by putting ‘brand’ at the heart of your marketing in 2016. The booming commercial property market is good for business, but it inevitably brings a…
Great housing brochure copywriting is something that almost anyone can improve at when a structured and customer-centric approach is taken to the job. Your copywriting should be unique to each property. It should be tailored to each dwelling, and promote the benefits that can’t be found in any other property.
Perhaps a sweeping generalisation but for the most part, apartments in the UK are usually inner city and predominantly inhabited by people under the age of 35. This presents a unique challenge when it comes to developing a winning apartment marketing strategy and correctly marketing this type of property to the target audience.
With the rise of the Internet, changes in ‘digital savvy’ buyer behaviour, and advancements in digital marketing technology – developers, agents and their marketing agencies have the opportunity to build property sales ‘pipelines’ and direct marketing channels like never before.