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Harks

Nov 01
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Commercial Property Marketing Ideas for 2016

By Property Marketing

It’s that time of year again. Many businesses are in marketing planning mode. As real estate markets continue to surge, you need a concrete commercial property marketing plan to get ahead of the pack. But where should you start? Using this simple checklist of commercial property marketing ideas as a start, you can begin planning your 2016 commercial (or indeed residential) property marketing plan. 1. Branding in Commercial Property Marketing Stand out from the crowd by putting ‘brand’ at the heart of your marketing in 2016. The booming commercial property market is good for business, but it inevitably brings a…

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Oct 21
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How to Design Luxury Property Brochures

By Branding, Design, Property Brochures

Chanel, Mercedes-Benz, Apple, Cartier, Burberry. These are the brands that set the bar and that own their market segments. There are many lessons we can learn about designing luxury property brochures from the world’s most iconic luxury brands.   1. Design Design is a critical capability that sets every luxury brand (and luxury property brochure) apart. Luxury may look simple on initial inspection, but as any designer will tell you, simplicity is the ultimate sophistication… and the hardest to achieve. Brochures designed for luxury homes or apartments require a certain restraint in terms of design. Luxury brands stand strong, tweaking their…

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Aug 28
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How To Save Money on CGI Property Images

By Property CGI

We offer superior value to our clients through use of our extensive FREE library of on-trend and iconic CGI property images and props. Props add the life and soul to a CGI property image. They make it look lived in, give it character and help target the property CGI towards a certain demographic or market. We do not charge our clients for the use of CGI props from our current libraries. (However, in instances where you require specific customised or bespoke props or accessories we will set our creative team to work creating all manner of bespoke interior CGI props…

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Jul 24
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How to Market A Property

By Property Marketing

There are many considerations when planning how to market a property effectively. Changing ‘digital savvy’ buyer behaviour, new technology and an avalanche of new channels to work on mean property marketing is now more challenging than ever.

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Jun 14
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Developing an Apartment Marketing Strategy

By Property Marketing

Perhaps a sweeping generalisation but for the most part, apartments in the UK are usually inner city and predominantly inhabited by people under the age of 35. This presents a unique challenge when it comes to developing a winning apartment marketing strategy and correctly marketing this type of property to the target audience.

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