It’s that time of year again. Many businesses are in marketing planning mode. As real estate markets continue to surge, you need a concrete commercial property marketing plan to get ahead of the pack. But where should you start? Using this simple checklist of commercial property marketing ideas as a start, you can begin planning your 2016 commercial (or indeed residential) property marketing plan. 1. Branding in Commercial Property Marketing Stand out from the crowd by putting ‘brand’ at the heart of your marketing in 2016. The booming commercial property market is good for business, but it inevitably brings a…
Chanel, Mercedes-Benz, Apple, Cartier, Burberry. These are the brands that set the bar and that own their market segments. There are many lessons we can learn about designing luxury property brochures from the world’s most iconic luxury brands. 1. Design Design is a critical capability that sets every luxury brand (and luxury property brochure) apart. Luxury may look simple on initial inspection, but as any designer will tell you, simplicity is the ultimate sophistication… and the hardest to achieve. Brochures designed for luxury homes or apartments require a certain restraint in terms of design. Luxury brands stand strong, tweaking their…
We offer superior value to our clients through use of our extensive FREE library of on-trend and iconic CGI property images and props. Props add the life and soul to a CGI property image. They make it look lived in, give it character and help target the property CGI towards a certain demographic or market. We do not charge our clients for the use of CGI props from our current libraries. (However, in instances where you require specific customised or bespoke props or accessories we will set our creative team to work creating all manner of bespoke interior CGI props…
There are many considerations when planning how to market a property effectively. Changing ‘digital savvy’ buyer behaviour, new technology and an avalanche of new channels to work on mean property marketing is now more challenging than ever.
It’s July, and the property market is heating up along with record temperatures across the UK. Not only that, but after a prolonged period of house purchase absenteeism, younger property buyers are beginning to poke their heads out of the bunker and are thinking about buying their first house.
Great housing brochure copywriting is something that almost anyone can improve at when a structured and customer-centric approach is taken to the job. Your copywriting should be unique to each property. It should be tailored to each dwelling, and promote the benefits that can’t be found in any other property.
Central to any great property marketing campaign is usually a stunning professional property brochure. It forms the backbone or foundation of all other marketing & promotional activities that follow.
Perhaps a sweeping generalisation but for the most part, apartments in the UK are usually inner city and predominantly inhabited by people under the age of 35. This presents a unique challenge when it comes to developing a winning apartment marketing strategy and correctly marketing this type of property to the target audience.
With the rise of the Internet, changes in ‘digital savvy’ buyer behaviour, and advancements in digital marketing technology – developers, agents and their marketing agencies have the opportunity to build property sales ‘pipelines’ and direct marketing channels like never before.