A retail presenter document is a commercial property marketing brochure aimed at selling a development to possible commercial tenants or investors. Because of Return on Investment predictions and foot-fall projections, most Retail Presenter documents are fairly drab affairs, think PowerPoint, and flip charts.
With every project, we try to inject some life, go beyond the facts and figures and really sell the dream that the statistics can only try to describe. We don’t wish to diminish the hard data, we wish to enhance it, to humanise it.
For the Westgate Commercial Centre Ipswich Turnstone Estates and Savills approached us to create one which included elements very familiar to us, such as aerial photography, branding, exterior CGI, photomontages and coloured site and location maps.
The idea was to capture the vibrancy that the centre could bring to the local area, to shine a light on both the economic and social benefits just waiting to be had.
These are the things which can turn an interested investor into a committed tenant, so we strived for an exciting upbeat brochure that went beyond the obvious, to turn the idea itself into something investors could buy into.
We feel this approach is reflected well in the branding and brochure design.